Today, sales, marketing, and distribution specialists, Brandshapers, announced the promotion of Liam Dooley to Managing Director. Brandshapers works with brands across food & drink, baby, healthcare, wellness and beauty, driving growth for the likes of Ella’s Kitchen, Bacofoil, Real Techniques and Seven Seas.

Liam brings fifteen years’ sector expertise to the role, before joining Brandshapers, he spent a decade at McCauley Pharmacy Group where he held buying responsibilities for multiple categories and also led the company’s online business. Previously at Brandshapers, Liam held the posts of Business Unit Manager and Commercial Manager.

Commenting on the new appointment Peter Burrows, Vice President of M&A Acquisitions, Ceuta Group, said,

“Liam has a best-in-class knowledge of how to deliver real brand growth, based on his forensic understanding of the Irish market coupled with his ability to forge relationships. He is uniquely qualified for the role of MD and this is a natural progression on the back of his sterling track record over the past five years leading the commercial function.”

Liam comments,

“Brandshapers has an unbeatable reputation for growing brands and our current client portfolio includes a fantastic mix of market leading brands across many categories. The team here is committed and highly dynamic with a superb approach to client service along with detailed channel expertise. This role is a wonderful opportunity to lead the company into the next stage of its journey.”

He added

“Clients outsourcing brand growth need a local partner they can trust that understands how that market works. With a direct-to-store model still in place for most retailers, Ireland remains very much a distributor lead market place. Brandshapers are well positioned to help current and future clients achieve their growth aspirations from this market.

Brandshapers also unveiled its new brand identity and website https://www.brandshapers.ie/