Gardeners and plant-lovers are being urged to ‘Plant Pink’ over the coming months in an all-out effort to raise awareness of and needed funds for Breast Cancer Ireland.
Glanbia CountryLife has launched its first ever Plant Pink campaign in all 14 of its award-winning garden centres across Leinster and Munster. It wants everyone to buy a special Pink Dianthus, to become more breast cancer aware and to support the fundraising drive.
In Wexford, Glanbia CountryLife has garden centres in Campile, New Ross and Bunclody.
CountryLife will donate €2 to Breast Cancer Ireland for every limited edition Pink Dianthus sold. Members of the public can also support the initiative by logging on to the store’s website, www.countrylife.ie
“The sun-loving plant, also known as Tickled Pink, was chosen because of its beauty, its unmistakable perfume, its resilience and its sun-loving characteristics,” said Glanbia CountryLife’s Jess Kelly, who added; “The limited edition and specially chosen Pink Dianthus is specially grown in Limerick in a biologically friendly way with virtually no chemical pest control methods at the family-run Young Nurseries.
“Pink Dianthus is a fabulous flowering plant. It is hardy. It is vivacious. It is a survivor. We’ve organised special branding and awareness drives in all 14 of our garden centres to make our loyal customers aware of this fund-raising and awareness campaign.
The Glanbia group has close ties with Breast Cancer Ireland. Last year alone, Glanbia employees raised over €100,000 for the charity through their Two Peaks Challenge, the Glanbia 300 cycle and the Glanbia Pink Bales campaign. The global company is also the title sponsor of the Great Pink Run which attracted 8,000 entries last year.
Aisling Hurley, CEO, Breast Cancer Ireland said: “Mortality rates from breast cancer are predicted to fall across Europe in 2019 due to improvements in screening, early diagnosis and treatment and it is initiatives such as Glanbia CountryLife’s “Plant Pink” that allow Breast Cancer Ireland to continue to fund pioneering research and awareness and transform the landscape of breast cancer in this country.
“Our relationship with Glanbia, which began over five years ago, has grown and developed and we are so appreciative of the tireless efforts of employees, suppliers and the general public in supporting their worthy initiatives. We encourage our supporters throughout Ireland to visit one of the fourteen garden centres and pick up one of the Pink Dianthus packs over the coming weeks and we wish them well in their gardening endeavours,” she said.
Supporters of the campaign can also support Breast Cancer Ireland directly by logging on to https://www.breastcancerireland.com/support-us/donate-now-2/